Caffeine Across Border: The Global Expansion of Chinese Coffee Brands
Chinese coffee brands like Luckin Coffee, Manner Coffee, and Cotti Coffee are expanding their footprint in overseas markets, showcasing Chinese brand essence globally from multiple dimensions. China’s coffee export triumph: top destinations and figures Singapore has become the preferred destination for many Chinese coffee stores’ expansion due to its unique geographical location, situated at the […]
Influencer marketing in the West: What Chinese brands should know
According to the State of Influencer Marketing 2021 report from the American company Klear, collaborations with influencers in the West in 2020 had 57% greater reach and impact than in 2019. The number of sponsored stories grew by 32%. Among influencer posts that use the hashtag #ad, Gen Z’s market share increased by 9% last […]
How can Chinese restaurants adapt to eating out behaviors in Europe?
The EU is home to 5.9% of the world’s population, 6.7% if we include the UK. Despite the relatively small proportion, Europe accounted for one-third of the global food service industry in value in 2019. Pre-COVID, Europe remained a stable market with +0.9% compound annual growth rate since 2014. This development is mainly driven by […]
How to sell on Amazon
The rapid growth of Amazon in the recent decade has attracted many local sellers to begin a business of their own on the e-commerce platform. Yet this trend is shifting with the rise of globalization as many foreign brands are targeting at Amazon as their first steps to conquer the western market. This article serves […]